Marketing planing Assignment Example | Topics and Well Written Essays - 2500 words

Marketing planing - Assignment Example M&S has been operating for last 129 years and has â€Å"grown from single market stall to an international multi-channel retailer† (Marks and Spencer plc., 2013a). The company is operating in more than 50 territories all over the world and has almost 82,000 employees. The organization stands on the pillars of trust, innovation, service, value and quality and works hard to offers quality products that are relevant to the customers. M&S is diversifying its product range, channel, locations and store that will help the company in broadening the international operations and reduces the dependence on UK. The turnover that M&S generates from its operations in UK are segregated into two parts like general merchandise contributes about 46% and food contributes 54%. They have nearly 766 stores all over UK and a flourishing e-commerce business (Marks and Spencer plc., 2013b). The company sells great value and high quality food. They aim towards providing the customers with an outstandin g shopping experience. The study focuses on formulating a marketing plan for M&S after conducting the marketing audit and identifying its strength weakness opportunities and threat. 1. a. Review the changing pattern in the marketing planning and assess capability of your chosen company in carrying out the marketing plan. Changing pattern The process of bringing the ability of the organization and requirement of the customers under one roof is termed as marketing. Profit generation and marketing are two interrelated items. The customer receives benefits, gets satisfied, makes payment and in turn the company makes profits. However this balance in the market place is dependent on many factors, which is achieved through various practices and affects the marketing environment (Westwood, 2002). Cultural and Local preferences The customers are seen to show preference on some particular products based on the national culture, local conditions and local traditions. M&S has been expanding the ir business in large number of countries. In order to enhance the international buying process the company has amalgamated their central planning with the knowledge about local market and has created tailored products that reflects customers profile, culture and local seasonality (Marks and Spencer plc., 2013b). Government Policies The economic, political and legal conditions of the country in which a firm operates can affect the marketing plan; like exchange rates are often seen to influence the decision of manufacturing locally. The operating profit of M&S has been seen to decline by 9.9%, which was due to start up cost, macroeconomic condition and currency translation. The company has planned to launch in-country websites to reach the customers more easily. Competition The competitors are also seen to impact the marketing plan of the company. Product, pricing and many other facets are affected by them. M&S have many competitors like Tesco, BHS and Asda with whom they have to comp ete. Not only in the home market but also they face stiff competition in the other countries. Change in Technology The technology is undergoing dramatic changes, which is also leading to changes in the requirement of the customers. Innovation has lead changes the ways M&S conducts business. They have launched transactional websites in about ten markets. The company has

Analysis of the 6th Chapter of The Aesthetics of the Natural Essay

Analysis of the 6th Chapter of The Aesthetics of the Natural Environments - Essay Example Appreciating landscapes may involve purely sensory layers such as sight, sound and smell. Rely do this layers exist alone. Whenever we look at a landscape we seek out formal relationships which include conceptualizing and recognizing and adding context and background including many more. Metaphysical imagination is a concept used to explain the aspects of nature for which there are no clear concepts and exact words to use. This in essence means that landscapes reveal and conceal much more beauty than what we see, meaning it has much more to offer. The aesthetic experience of nature includes a diverse range of components from the basic ones like rocks and stones, to the bigger components which ultimately is the world as whole. This chapter aims at clarifying five principal components that deal with landscape and metaphysics namely; 1) Brings out the concept of metaphysical imagination and its relation to aesthetic experience of nature Metaphysical imagination essentially relates to ho w we interpret a scene in nature in relation to the whole world experience .It fuses present experience from landscapes and sensory components, but not mediation that a landscape arouses. Nature presents itself more for sustainability than for enjoyment. Hepburn argues that we should experience nature as it is rather than how we want to perceive it. According to him we respond to features to which nature presents. The author differentiates between human attitudes and appreciation towards art and towards appreciation of the aesthetic value of nature. Artists have a tendency of including technological advancements to their work, even the ones that deal with nature and we appreciate it. However when we interfere with nature using technology we tend to appreciate it less, compared to if less invasion of technology. He therefore argues that the way we appreciate nature is the way we should appreciate the beauty of art. 2) The author argues that philosophers sometimes undervalue metaphysi cal imagination. This he argues happens because of several reasons, one of them being the fact that they want to maintain how they engage aesthetically with nature free from expenses which lack rational support for example religious experiences, which cannot be determined and whose description fails on distinct reference. Philosophers who undervalue metaphysical imagination do not want metaphysics to be used in experiencing metaphysics. The other reason why metaphysical imagination can be undervalued is because the experiences derived from landscapes can only be eluded by the person who experienced them. He encourages recognition of the endless variety of aesthetic experiences for example if pantheists or atheist view is replaced by metaphysics view, then metaphysical ideologies such as materialism will increase. On the other hand scientific evidence should not surplus all other aesthetic appreciation of nature. Science cannot oust metaphysics. This is despite the fact that metaphys ics mainly works on speculative and incomplete evidence. Science on the other hand works with evidence; hence it ends up looking at the world selectively and therefore ends up eliminating human concerns, which form part of nature. Human perspective in appreciating of aesthetic component of nature cannot be downplayed. Science or any other method alone cannot be used to value metaphysical imagination. 3) On the other hand we tend to over value or exaggerate metaphysical